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The Internet has sparked a revolution in the field of research. Now you can gather information on customers, employees, users, etc. in a much more effective way. Anybody can take part in research.
Some of the advantages of online research:
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Low cost.
It is no longer necessary to hire interviewers, nor use paper to obtain data.
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Speed.
Given that the results are obtained in REAL TIME
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Precision.
Errors in data input eliminated
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Quality and reliability.
Intermediaries are eliminated (and thus any possible bias). Each respondent responds when he or she feels it is the right time for them, not for the interviewer. Therefore, the quality of the responses improves.
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Interactive nature
This medium has the advantage of being able to include multimedia elements which are inconceivable in offline research.
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Great scope.
Allows you to interview a segment of the population who are difficult to contact through traditional methods.
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Good monitoring.
It is possible to monitor the development of the responses by the automatic processing of data.
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