Coffee Branding Awareness
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Please take a few moments to complete this brief survey about branding
Your responses will be kept confidential and will not be used for any purpose other than research
This survey will take less than 5 minutes.
*1.
What is your current age?
<20 years
>20-30 years
>30-40 years
>40-50 years
>50-60 years
>60 years.
2.
Where are you from?
Africa
North America
South America
West Europe
East Europe
East Asia
No East Asia
Oceania
3.
Please indicate your current annual income range?
Less than $10,000
$10,001 to 25,000
$25,001 to $45,000
$45,001 to $65,000
Greater than $65,000
*4.
What is your gender:
Male
Female
5.
How often do you drink coffee?
Never
Sometimes in a year
Sometimes in a month
Sometimes in a week
Daily
more than once daily
6.
Approximately how many years have you been a coffee drinker?
less than 5 years
5 to 10 years
more than 10 years
7.
Do you feel that your coffee drinking has increased over the last 5 years?
Yes
No
8.
In order of preference, please rank these items:
(1= Most preferred 7= Least preferred)
1
2
3
4
5
6
7
N/A
Coffee Bean and Tea Leaf
1
2
3
4
5
6
7
N/A
Starbucks
1
2
3
4
5
6
7
N/A
Coffee you make at home
1
2
3
4
5
6
7
N/A
Angel in US
1
2
3
4
5
6
7
N/A
Dunkin Donuts
1
2
3
4
5
6
7
N/A
McCafé
1
2
3
4
5
6
7
N/A
Coffee made at your work place
1
2
3
4
5
6
7
N/A
Other (i.e. coffee carts and small business)
1
2
3
4
5
6
7
N/A
*9.
What do you like of a Gourmet Coffee Shop? (0=nothing, 7= so much)
0
1
2
3
4
5
6
7
Quality of service
*
0
1
2
3
4
5
6
7
Quality of products
*
0
1
2
3
4
5
6
7
Innovative products
*
0
1
2
3
4
5
6
7
Decoration
*
0
1
2
3
4
5
6
7
Environment
*
0
1
2
3
4
5
6
7
Friendly community
*
0
1
2
3
4
5
6
7
10.
On average, how much you normally spend per cup of coffee? (in USD)
0 - 2.00
2.01 - 4.00
4.01 - 6.00
More than 6.00
11.
What time do you like drinking coffee?
Before breakfast
Breakfast
Mid-morning
Lunch
After Lunch
Mid- Afternoon
Night
*12.
Where does the best coffee come from?
Africa
America
Asia
Europe
Oceania
13.
Which one is the Best Coffee Producer?
Brazil
Colombia
Hawaii
Jamaica
Guatemala
Costa Rica
Kenya
Mexico
Vietnam
Other (please specify)
*14.
Which one is the Richest Coffee Producer?
Brazil
Colombia
Hawaii
Jamaica
Guatemala
Costa Rica
Kenya
Mexico
Vietnam
15.
Do you agree that Gourmet Coffee beverages are good to?
Completely Disagree
Disagree
Nuetral
Agree
Comletely Agree
Get going in the morning
Completely Disagree
Disagree
Nuetral
Agree
Comletely Agree
Socialize over with friends or family
Completely Disagree
Disagree
Nuetral
Agree
Comletely Agree
Treat yourself
Completely Disagree
Disagree
Nuetral
Agree
Comletely Agree
Relax with at home
Completely Disagree
Disagree
Nuetral
Agree
Comletely Agree
Complement a rich dessert
Completely Disagree
Disagree
Nuetral
Agree
Comletely Agree
Take a break from work / study
Completely Disagree
Disagree
Nuetral
Agree
Comletely Agree
Re-energize at work/study
Completely Disagree
Disagree
Nuetral
Agree
Comletely Agree
Learn more about commuities that grow coffees
Completely Disagree
Disagree
Nuetral
Agree
Comletely Agree
*16.
Does it matter, when you buy a coffee? (0 is nothing, 7 is so much)
0
1
2
3
4
5
6
7
Country of procedence
*
0
1
2
3
4
5
6
7
Brand
*
0
1
2
3
4
5
6
7
*17.
If you were now in a Coffee shop, Which coffee brand would you buy?
Blue Montain (Jamaica)
Café 100% de Colombia
Pura Vida (Costa Rica)
Antigua (Guatemala)
This survey is finished.
Thank you very much for your cooperation!
Done->
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