Coffee Branding Awareness. What is your current age?. …

Coffee Branding Awareness

Please take a few moments to complete this brief survey about branding

Your responses will be kept confidential and will not be used for any purpose other than research
This survey will take less than 5 minutes.

*1. What is your current age?

<20 years

>20-30 years

>30-40 years

>40-50 years

>50-60 years

>60 years.

2. Where are you from?

Africa

North America

South America

West Europe

East Europe

East Asia

No East Asia

Oceania

3. Please indicate your current annual income range?

Less than $10,000

$10,001 to 25,000

$25,001 to $45,000

$45,001 to $65,000

Greater than $65,000

*4. What is your gender:

Male

Female

5. How often do you drink coffee?

Never

Sometimes in a year

Sometimes in a month

Sometimes in a week

Daily

more than once daily

6. Approximately how many years have you been a coffee drinker?

less than 5 years

5 to 10 years

more than 10 years

7. Do you feel that your coffee drinking has increased over the last 5 years?

Yes

8. In order of preference, please rank these items:
(1= Most preferred 7= Least preferred)

	1	2	3	4	5	6	7	N/A
Coffee Bean and Tea Leaf	1	2	3	4	5	6	7	N/A
Starbucks	1	2	3	4	5	6	7	N/A
Coffee you make at home	1	2	3	4	5	6	7	N/A
Angel in US	1	2	3	4	5	6	7	N/A
Dunkin Donuts	1	2	3	4	5	6	7	N/A
McCafé	1	2	3	4	5	6	7	N/A
Coffee made at your work place	1	2	3	4	5	6	7	N/A
Other (i.e. coffee carts and small business)	1	2	3	4	5	6	7	N/A

*9. What do you like of a Gourmet Coffee Shop? (0=nothing, 7= so much)

	1	2	3	4	5	6	7
Quality of service*	1	2	3	4	5	6	7
Quality of products*	1	2	3	4	5	6	7
Innovative products*	1	2	3	4	5	6	7
Decoration*	1	2	3	4	5	6	7
Environment*	1	2	3	4	5	6	7
Friendly community*	1	2	3	4	5	6	7

10. On average, how much you normally spend per cup of coffee? (in USD)

0 - 2.00

2.01 - 4.00

4.01 - 6.00

More than 6.00

11. What time do you like drinking coffee?

Before breakfast

Breakfast

Mid-morning

Lunch

After Lunch

Mid- Afternoon

Night

*12. Where does the best coffee come from?

Africa

America

Asia

Europe

Oceania

*14. Which one is the Richest Coffee Producer?

Brazil

Colombia

Hawaii

Jamaica

Guatemala

Costa Rica

Kenya

Mexico

Vietnam

15. Do you agree that Gourmet Coffee beverages are good to?

	Completely Disagree	Disagree	Nuetral	Agree	Comletely Agree
Get going in the morning	Completely Disagree	Disagree	Nuetral	Agree	Comletely Agree
Socialize over with friends or family	Completely Disagree	Disagree	Nuetral	Agree	Comletely Agree
Treat yourself	Completely Disagree	Disagree	Nuetral	Agree	Comletely Agree
Relax with at home	Completely Disagree	Disagree	Nuetral	Agree	Comletely Agree
Complement a rich dessert	Completely Disagree	Disagree	Nuetral	Agree	Comletely Agree
Take a break from work / study	Completely Disagree	Disagree	Nuetral	Agree	Comletely Agree
Re-energize at work/study	Completely Disagree	Disagree	Nuetral	Agree	Comletely Agree
Learn more about commuities that grow coffees	Completely Disagree	Disagree	Nuetral	Agree	Comletely Agree

*16. Does it matter, when you buy a coffee? (0 is nothing, 7 is so much)

	0	1	2	3	4	5	6	7
Country of procedence*	0	1	2	3	4	5	6	7
Brand*	0	1	2	3	4	5	6	7

*17. If you were now in a Coffee shop, Which coffee brand would you buy?

Blue Montain (Jamaica)

Café 100% de Colombia

Pura Vida (Costa Rica)

Antigua (Guatemala)

This survey is finished.

Thank you very much for your cooperation!

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